CUNIFORM was asked to produce a full lookbook for a new season of Eye Eye's eyewear collections.
We led the team as creative directors for this project and the results turned out to reflect a strong sense of aesthetic that was greatly due to full freedom.
CLIENT: EYE EYE
PHOTOGRAPHER: DANIEL VOLLAND
HAIR + MAKEUP: CUNIFORM
CUNIFORM was in charge of creative direction as well as casting for this project. We started by gathering a roster of models who spanned the spectrum that matched the clients customer base. We then built out wardobes for each model and made sure there was enough diversity in casting as well as wardrobe to create a multi dimensional product the client could use across all channels.
We led direction for model poses and did on set product styling and art direction for the product shots.
WHAT WAS OUR ROLE?
Creative Direction, Art Direction/Product Styling, Production
The lookbook made it to print and is still a part of Eye Eye’s offering in store to this day.